We figured it out.

Jackson and Abbie

Now it's your turn.

Your go-to guide for bringing AI into your work and life — whether you run a business, work for someone else, or just want the admin off your plate. No jargon. No coding.

Get started

Built by two business owners, not tech people

We're not engineers. We run actual businesses. We just figured out AI before most people did.

Jackson

Jackson Potter

Safari Tour Operator

Runs a safari company from Australia, managing operations across Tanzania and East Africa. Built an AI system that handles his client tracking, proposals, invoicing, supplier emails, and 33 things that now happen automatically every day. Didn't write a single line of code. Just figured out how to talk to AI properly.

Abbie

Abbie Fowler

Marketing Agency Owner

Runs Better Collective, a marketing agency on the Gold Coast. Was drowning in client reports, content calendars, and internal ops. Now her AI handles the repetitive stuff and she's got 10+ hours back every week. She's the reason this course actually makes sense to normal humans.

You didn't sign up for this much admin

But here you are. Quoting at 10pm. Writing reports nobody reads. Sorting through 150 emails to find the 3 that matter. Doing paperwork when you should be with your kids. You know AI could probably help, but every guide you've found is written by developers for developers.

Nobody's explained it in plain English. Until now.

📧
Your inbox runs your day and you never feel on top of it
📋
Reports, quotes, notes, forms. The paperwork never ends.
🔌
Your tools don't talk to each other so you're the middleman
🕐
You're working evenings and weekends just to keep up
😅
You've tried AI but it gives you generic rubbish

What you'll actually walk away with

Not theory. Not "10 AI tips that will change your life." Real systems that do real work.

🧠

An AI that knows YOUR business

Not a generic chatbot. One that knows your clients, your pricing, your tone of voice, and your rules. It'll draft emails that sound like you, not like a robot pretending to be you.

🔁

Reusable skills your AI follows forever

Write a set of instructions once (called a skill file), and your AI follows them perfectly every time. Quoting, follow-ups, invoicing, onboarding. You teach it once, it never forgets.

🔗

Your tools, connected

Gmail, Xero, ServiceM8, Calendly, Airtable, Google Drive. Whatever you use, we show you how to plug it in so your AI can actually do things, not just talk about doing them.

🔧

Fix it yourself

Things will break. That's normal. You'll know why, and you'll know how to sort it. No waiting around for tech support or paying someone $150 an hour to fix a typo.

How it works

Three steps. No fluff. You'll be up and running inside a week.

1

Follow the course

8 chapters in Course 1, with Course 2 coming soon. All plain English. Like a mate sitting next to you, showing you on their screen. Go at your own pace.

2

Build your system

Teach your AI who you are, how you work, and what your rules are. Then plug in your email, accounting, and calendar. We walk you through every click.

3

Watch it work

Your AI handles the admin while you do the actual work. Quoting, emails, follow-ups, reporting. Done.

Who this is for

If you've got admin eating your time, whether you run the business, work in one, or just want your evenings back, this is for you.

🔨
Tradies
Quoting, invoicing, chasing payments
🏠
Real Estate
Email triage, listings, follow-ups
📊
Finance & Legal
SOAs, file notes, compliance
🍽️
Hospitality
Rostering, payroll, supplier orders
🎓
Teachers
Reports, lesson plans, parent emails
🩺
Health & NDIS
Clinical notes, progress reports
💼
Office Workers
Emails, reports, meeting notes
👨‍👩‍👧
Everyone
Tax, insurance, school admin, life

What you walk away with

Not someday. By the end of the course.

21
Hands-on
chapters
1
Custom AI assistant
built for your life
3+
Skill files that automate
your real workflows
Hours saved every week
once it's all connected

This is what your AI does after the course

Real examples of what you'll build. Pick the one closest to you. One sentence in, real work out.

🔩
Dave the plumber
Dave Mitchell Plumbing
Brisbane, QLD
Dave was spending his evenings at the kitchen table writing quotes in a Word doc when he should have been with his kids. Same layout every time, different numbers. By the time he sent them, half the clients had already called someone else.
Claude Code
Dave types
Quote for the Hendersons, blocked drain repair and new hot water system install, Ashgrove
Claude responds
Working
Quote built for the Hendersons.

Blocked drain repair: $385 (labour + callout)
Hot water system install: $2,450 (Rinnai 26L, supply + fit)
Subtotal: $2,835.00
GST: $283.50
Total: $3,118.50 inc GST

Your 14-day payment terms and warranty clause included. Quote PDF created and draft email ready to send to sarah.henderson@gmail.com. Want me to send it?
30 sec
per quote, down from 20 minutes
🔨
Bob the chippy
BK Carpentry
Geelong, VIC
Every deck job meant ringing the timber yard, working out quantities from scratch, and hoping he didn't forget the joist hangers again. Lost half a day on materials every week.
Claude Code
Bob types
Materials list for Henderson deck. 6x4m, merbau, 140mm boards
Claude responds
Working
Materials list for 6x4m merbau deck:

Decking: 32x 140mm boards @ 4.2m lengths
Joists: 9x 140x45mm treated pine @ 6m
Bearers: 3x 190x45mm treated pine @ 4m
Fixings: 2x boxes stainless screws, 18x joist hangers, 6x post brackets, 1x tube construction adhesive
Posts: 6x 100x100mm treated pine @ 600mm

Total: $3,840 ex GST

Order formatted for Dahlsens Geelong. Draft email ready for Mark. Should I send it?
Zero
forgotten materials since he started
📸
Shelly the photographer
Shelly Rose Photo
Byron Bay, NSW
Every bride asks the same five questions. Shelly was copy-pasting the same reply with minor tweaks, 10 times a week. Slow replies meant losing bookings to faster photographers.
Claude Code
Shelly types
New enquiry from Emma, wedding at Fig Tree in March, full day plus engagement shoot
Claude responds
Working
Reply drafted for Emma:

"Hey Emma! Fig Tree is one of my favourite venues, I shot the Wilson wedding there last October and the light through the Terrace Room in the afternoon is unreal. For a full day + engagement shoot, my Collection Two ($4,200) is the best fit. That gives you 10 hours coverage, 500+ edited images, and an online gallery. I'd love to hear about your timeline and what vibe you're going for."

Used your warm tone, mentioned your Fig Tree experience, included Collection Two pricing. Draft sitting in your Gmail. Send it?
3x faster
reply time to enquiries
Lucy the cafe owner
Little Local Coffee
Noosa, QLD
Rostering was a weekly nightmare. The restaurant award has 50+ pay rate combinations. Casuals, part-timers, Sunday penalties, public holidays. Lucy was spending an hour every week on the roster and still getting penalty rates wrong.
Claude Code
Lucy types
Build next week's roster. Jess can't do Monday. Extra staff Saturday for markets.
Claude responds
Working
Next week's roster built:

Mon: Sam (open), Priya + Jake (floor)
Tue-Thu: Jess (open), Priya + rotating (floor)
Fri: Sam (open), Jake + Priya (floor)
Sat (markets): Jess + Sam (open), Jake + Priya + Mia (floor)
Sun: Sam (open), Mia + Jake (floor, penalty rates)

Total wages: $4,680 (under your $5k cap)
Sunday penalties: $340 factored in
No one over 38 hours. Jess at 36, Sam at 37.5.

Want me to send it to the staff group chat?
45 min
saved every single week on rostering
💙
Tom the support worker
Tom Byrne Support Services
Wollongong, NSW
After every session, Tom writes detailed progress notes tied to each participant's goals. 20 minutes per client, 6 clients a day. That's 2 hours of paperwork every single day.
Claude Code
Tom types
Progress note for Michael. Community access, caught the bus, bought lunch independently, good eye contact
Claude responds
Working
Progress note written for Michael Chen, 14 April 2026:

Goal 1 — Independent travel: Michael independently navigated the bus route from home to Wollongong Central. This is the first time he's done this without prompting. Milestone flagged for plan review.
Goal 2 — Community participation: Ordered and paid for lunch at the food court independently. Maintained appropriate eye contact with staff during the interaction.
Overall: Strong session. Confidence building across both goal areas.

NDIS-compliant language used. Strengths-based framing. Filed in Michael's progress folder. Ready to submit to his coordinator.
2 hours
of paperwork gone from every day
📊
Karen the bookkeeper
KL Bookkeeping
Adelaide, SA
Month-end meant writing 14 individual client updates. But the real killer was chasing clients for their documents all month. Bank statements, receipts, missing invoices. Half her week was spent asking people for things they'd promised to send last Tuesday.
Claude Code
Karen types
Monthly update for Steve at Coastal Plumbing. Pull his Xero numbers.
Claude responds
Working
Pulled Steve's March numbers from Xero:

Revenue: $48,200 (up 12% from Feb)
Expenses: $31,400
Net profit: $16,800
Outstanding invoices: 3 unpaid ($2,100 + $890 + $1,450 — oldest is 28 days)
BAS estimate: $4,100 (due 28 April)
Cash position: $22,300 in operating account

Email drafted in Steve's usual format with the summary table he likes. Flagged the 28-day invoice as overdue. Draft in your Gmail, ready to send.
14 clients
updated in an hour instead of a full day
🔧
Mick the mechanic
Mick's Auto Care
Ballarat, VIC
Mick hates calling clients to explain job costs. He'd rather be under the bonnet. But playing phone tag to get approval on a water pump was eating 30+ minutes a day.
Claude Code
Mick types
Text Lisa about her Mazda 3. Brakes $380, water pump $650, total $1,030 plus GST
Claude responds
Working
SMS drafted for Lisa Reynolds (Mazda 3, rego ABC-123):

"Hey Lisa, had a look at the Mazda. Two things — front brakes are worn down and the water pump is starting to leak. Here's the breakdown:

Brakes (pads + rotors): $380
Water pump (part + labour): $650
Total: $1,133 inc GST

Happy to go ahead if you want, should have it back to you Thursday arvo. Just reply YES and I'll get started. Cheers, Mick"

Friendly, clear, easy for her to approve by text. Ready to send?
No more
phone tag with clients about job costs
🏡
Rachel the agent
Ray White Manly
Sydney, NSW
Rachel gets 130+ emails a day. Portal notifications, solicitor updates, buyer enquiries, strata docs, spam. The important ones get buried and she's spending 2 hours a day just sorting through it all. Plus every listing needs copy for REA, Instagram, and the window card.
Claude Code
Rachel types
Check my inbox. What needs my attention today?
Claude responds
Working
Scanned your inbox. 134 emails since yesterday. Here's what matters:

Urgent (3):
1. Buyer finance approval for 28 Pacific Parade, solicitor needs your Section 32 by 3pm
2. New buyer enquiry from James Ward, pre-approved, looking in your patch
3. Vendor wants an update on the Smith St campaign

Needs a reply today (5): Open home RSVPs (3), strata report request, photographer rescheduling

FYI only (126): Portal alerts, newsletters, automated notifications. Nothing actionable.

Draft replies ready for the 3 urgent ones. Want me to also write the listing copy for the new Pacific Parade campaign?
134 emails
sorted in 30 seconds. The 3 that matter, surfaced.
📈
Sarah the financial adviser
Coastal Wealth Partners
Gold Coast, QLD
Every Statement of Advice took Sarah 6-8 hours to write. Risk profiles, product comparisons, fee disclosures, compliance language. She was spending more time on SOAs than on actually talking to clients. Her paraplanner couldn't keep up either.
Claude Code
Sarah types
Draft SOA for the Patels. Meeting notes from Tuesday. They want to consolidate three supers into one, increase life cover, and start salary sacrificing.
Claude responds
Working
SOA drafted for Raj and Priya Patel:

Scope: Super consolidation (3 funds into Australian Super), life insurance review (increase to $1.2M), salary sacrifice strategy ($15k/yr pre-tax)
Current position: Combined super $340k across REST, HESTA, and Colonial First State. Current life cover $400k (underinsured per your needs analysis)
Recommendations: 3 strategies outlined with fee comparisons, projected balances at 60, and insurance premium impact
Compliance: All required disclosures, risk profile alignment, and replacement product warnings included per your firm's template

22 pages. Your standard formatting and disclaimers applied. Ready for your review before compliance sign-off.
20 mins
instead of 6-8 hours per SOA
⚖️
James the lawyer
Henderson & Associates
Melbourne, VIC
James bills by the six-minute unit but only 35% of his day is actually billable. The rest is file notes, attendance records, and client letters. By 5pm he's got 12 matters to write up, so he stays until 7 doing paperwork while his kids eat dinner without him.
Claude Code
James types
Write up today's file notes. I had calls with the Nguyen family trust matter, the Parker settlement, and the Watson lease dispute. Check my calendar and emails for the details.
Claude responds
Working
Three file notes drafted from your calendar and sent emails:

Nguyen Family Trust (14 min): Attendance on Mrs Nguyen re: trustee succession. Discussed appointing David as co-trustee. Advised on CGT implications of asset transfer. Action: draft deed of variation by Friday.

Parker v Parker (8 min): Call with opposing counsel re: property settlement. Agreed to joint valuation of Kew property. Consent orders to be drafted. Action: instruct valuer, file consent orders by 28th.

Watson Lease (6 min): Email exchange with landlord's solicitor. Disputed make-good clause. Referred to clause 14.3. Action: send without prejudice offer by COB Wednesday.

All three formatted per your firm's file note template. Time entries ready for your billing system.
Home by 5
instead of staying until 7 writing up the day
🎓
Emma the teacher
Westfield Primary School
Perth, WA
Report writing week. 28 students, each one needs a personalised comment for English, Maths, Science, and general progress. Emma was up until 11pm three nights in a row last term. Australian teachers do 15 hours of unpaid overtime every week, mostly on admin like this.
Claude Code
Emma types
Draft report comments for my Year 4 class. Here are my assessment notes and grades for each student.
Claude responds
Working
28 student reports drafted from your assessment notes:

Lily Chen (sample):
English: "Lily has shown strong growth in her persuasive writing this term. Her arguments are well-structured and she's beginning to use evidence effectively to support her points. Next term, we'll focus on expanding her vocabulary in written responses."
Maths: "Lily confidently applies multiplication strategies and is developing her understanding of fractions. She works well in group problem-solving activities."

All 28 follow your school's report format. Strengths-based language, specific examples from your notes, clear next steps. No two comments are the same. Ready for you to review and personalise.
1 evening
instead of three late nights writing reports
💼
Lisa the project coordinator
Works at a mid-size company
Brisbane, QLD
Lisa isn't a business owner. She works for someone else. But she spends 60% of her day on emails, meeting notes, and status reports instead of actual project work. She hasn't left the office before 6pm in months. Research says the average worker spends 28% of their day just on email.
Claude Code
Lisa types
Write my weekly status report. Check my emails and calendar from this week for what I worked on.
Claude responds
Working
Weekly status report drafted from your emails and calendar:

Completed this week:
- Finalised vendor shortlist for the CRM migration (3 proposals reviewed)
- Ran stakeholder workshop Wednesday (14 attendees, notes attached)
- Resolved the data mapping issue with the dev team

In progress:
- UAT testing starts Monday, test scripts 80% done
- Waiting on Finance for budget sign-off (chased Thursday)

Blockers:
- Need IT to provision sandbox environment by Tuesday

Formatted in your usual template. Ready to send to your manager.
Out by 5
instead of staying late writing reports about the work
👩‍👧
Michelle
Mum of two, works part-time
Adelaide, SA
Michelle isn't using AI for work. She's using it for life. School newsletters with 12 buried action items, a birthday party to plan, tax return she keeps putting off, and an insurance claim she doesn't know how to word. Australians spend 3-4 hours a week on life admin like this.
Claude Code
Michelle types
Read this week's school newsletter and tell me what I actually need to do. Also, help me plan Ava's 8th birthday party. 15 kids, $500 budget, outdoor, Adelaide.
Claude responds
Working
School newsletter action items:
1. Book fair money due Wednesday ($20 max)
2. Athletics carnival permission slip due Friday (link attached)
3. Ava's class needs a plate of food for the multicultural day next Thursday
4. School photos retake day is 28 April (only if you missed the first round)

Ava's 8th birthday party plan:
Venue: Belair National Park (free, BYO food, has a playground)
Food: Costco pizza + juice boxes + supermarket cake ($180)
Activities: Scavenger hunt (I'll write the clues), pass the parcel, free play ($40 for prizes)
Invitations: Digital invite via Canva (free)
Party bags: Small toys from Kmart ($75 for 15)
Total: $295, well under budget.

Want me to draft the digital invitation and write the scavenger hunt clues?
Sunday sorted
in 5 minutes instead of an hour of mental gymnastics
See Dave's full walkthrough with pricing, skills, and roadmap →

Peek inside the course

8 step-by-step chapters that take you from "what's AI?" to "my emails write themselves." Course 2 coming soon.

3
Your AI briefing file (CLAUDE.md)
Teach your AI your business, pricing, tone, and rules. In Claude, this file is called a CLAUDE.md, and it's the foundation everything else builds on.
6
Building your first skill (skill files)
Skills are markdown files that tell Claude exactly how to do a specific task. Like training a new employee with a step-by-step playbook they follow every time.
8
Connecting your email (MCP connectors)
MCP (Model Context Protocol) is how Claude plugs into your tools. Connect Gmail and suddenly your AI reads and drafts emails. The first real "wow" moment.
11
Your first workflow (multi-step chains)
Chain your CLAUDE.md, skills, and connectors together. A new enquiry comes in, your AI drafts a personalised reply across multiple tools. One sentence, multiple steps.
17
Choosing what to automate (the automation filter)
Not everything should be automated. A 4-question test for deciding what's worth the setup time and what's better left manual.

Everything that's included

Install and set up Claude on your computer
Build a CLAUDE.md briefing file that teaches AI how you work
Create reusable skill files for emails, follow-ups, and daily tasks
Connect your Gmail so your AI can read and draft emails
Learn to troubleshoot and fix things yourself when they break
No coding. No tech experience. If you can send an email, you can do this.
Lifetime access, including all future updates
Course 2 (tool connections, workflows, automation) coming soon

Pick the course that fits where you're at.

Start small or get everything. Both courses are self-paced and come with lifetime access.

Course 2
Coming Soon
$297
The Toolkit
Connect your tools. Build real workflows.
  • 13 chapters (builds on Course 1)
  • Connect email, accounting, calendar via MCP
  • Build automated workflows
  • Custom AI starter kit for YOUR situation
  • Set up Notion as your knowledge base
  • Scheduled tasks and cron-based automation
  • Product-based business workflows
Best value
Coming Soon
$315
The Full Course
Both courses together. Save $79
  • The Basics (8 chapters)
  • The Toolkit (13 chapters)
  • 21 chapters, CLAUDE.md to full automation
  • Custom AI starter kit for YOUR situation
  • Early access to Course 3 when it launches
  • $394 $315 — 20% off
7-day refund if the course isn't for you. Details
Not sure which course is right for you? Take the 30-second quiz →
Psst... this one's free

Not ready to commit? Start here.

Download our free guide: "5 Things Your AI Should Know About Your Business."

It's a cut-down version of the CLAUDE.md briefing file you build in Chapter 3. Fill it in, paste it into Claude, and see the difference immediately. Takes 10 minutes.

Get the free guide

No payment required. Just your name and email.

Questions

Not at all. If you can write an email, you can do this. We built it specifically for people who aren't developers. No coding, no jargon. We walk you through every step.

The Basics teaches you to set up Claude, build your briefing file, create skills, and connect your email. The Toolkit goes further, connecting your accounting, calendar, and other tools, plus building automated workflows. Both courses personalise examples to your industry.

Most people have their first automation running within the first week. You'll start seeing time savings straight away.

We offer a 7-day refund window if you've accessed fewer than 2 chapters. If there's a technical fault on our end, full refund regardless. We'd rather you email us and let us help before giving up though. See our refund policy for the full details.

Pretty much anything. Gmail, Xero, MYOB, ServiceM8, Calendly, Google Drive, and thousands more through Zapier.

Your AI runs on your machine, with your accounts. Nothing is shared, stored externally, or visible to anyone else. You're in full control.

Claude Pro is about $30 AUD a month. That's the main tool. Zapier has a free tier to start, and Notion is free. So you're looking at $30 to get going, maybe $50-75 once you've connected a few tools and want Zapier's paid plan.

The thinking and principles in this course work with any AI. But the step-by-step instructions are written for Claude because that's what we use and what works best for this kind of business setup. If you're already using ChatGPT, you'll still learn a tonne.

Ready to stop doing admin at midnight?

Join the people who've handed the boring stuff to AI and finally got their evenings back.

Get started